A New Zealand start-up has won one of America’s most loved home improvement shows, The Money Pit, as a client for its unique new speech-text audience engagement apps.
The Money Pit VoxPop launched last week.
Kīnga VoxPop Ltd, which is based in Hawkes Bay, now has six US clients, including shows attracting more than 6 million people in listenership. In New Zealand, its diverse range of clients include RNZ, the Community Access Radio Alliance, Federated Farmers and Te Akau Ki Papamoa (a school teaching te reo Māori to its community).
Kīnga VoxPop Ltd co-founder Peter Fowler said attracting Money Pit was a real coup.
“The Money Pit doesn’t have an audience problem. It is the largest American syndicated radio show offering home improvement advice.
“The challenge has been how to engage these audiences in the terrestrial and ever expanding digital world, but in a way that makes best use of the hosts’ limited time.”
VoxPop will be the primary place audiences can engage the hosts Tom Kraeutler and Leslie Segrete, Fowler said
“In addition to audiences from 350 radio stations across the U.S. leaving comments for the radio show, Tom has also been engaging people on social media such as Facebook and Twitter. But there are simply not enough hours in the day.
“As other media organizations look at spending more money hiring staff to engage on yet more third party social media such as TikTok, Tom wanted to consolidate digital engagement into his own platform.”
The solution came from working with Kīnga VoxPop Ltd, which has created a unique speech-text Q&A platform for audiences to ask questions. The audience simply taps the topic to record a question, and then Tom records an answer and they are published together into the apps and used on the radio show and podcasts.
Kīnga VoxPop’s clients include other big syndicated U.S. shows such as WAMU’s 1A and Science Friday, but co-founder, Peter Fowler, said The Money Pit VoxPop introduces a market-first of voice-text Q&A’s.
“This is creating an ongoing conversation using speech via an app which is around their own popular brand, and isn’t relying solely on third-party social media outlets, which can drain resources,” Fowler said.
“Not only can they use the voices of their audiences in their radio show and podcasts, but anyone can ask a question via the app and have the hosts answer it directly for them. These answers are there for all the audience to listen to and read,” he said.
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