How it works

Regardless of which model you are using VoxPop works like this:

Step 1. Topic
Programme makers and newsrooms ask questions, or leave prompts, in the app which your audience has downloaded. 

Step 2. Response
Contributors and audiences then answer questions, share experiences or record content in the app, or via an API. They access the questions menu, press record to record their responses using their voice, and press publish. It’s that easy.

Step 3. Receipt
The studio quality recording and AI transcript are available instantly, via your VoxPop Content Management System (CMS). Audio can be used directly in live-to-air programming, or to make packages and podcasts.

Why VoxPop?

VoxPop puts a recording studio in the pocket of your audience

- Build a digital community directly around your brand
- Save producers time and frustration
- Broadcast better on-air product for radio shows and podcasts

Here's some examples of how our customers are using it:

Audience Voice Interaction

WAMU's 1A in Washington D.C. uses 1A VoxPop to engage the voices of its audience.  It notes the recordings sound much clearer than a phone call, and sending them takes less time than dialing their number and leaving a voicemail. Producers save time reviewing contributions by scrolling through voice-text transcripts.  Here's an example of how it sounds like the audience is in the studio, in an episode on Lyme Disease.

​Engaging New Content

 In "You hum it, we'll name it", RNZ's Jesse Mulligan and Clarissa Dunn urged listeners to use RNZ VoxPop to hum a classical tune they loved but didn't know the name of, and they would name it for them.  Bryan Crump used it to hold a duck calling competition on RNZ nights. Zoe George used it to take questions from kids for actor Jonathan Groff on his role as the voice of Kristoff in Frozen.

​Safe Way For Audiences To Engage

VoxPop enables a safe moderated environment for your audience to share their experiences of highly personal or contentious subjects without fear of being trolled. RNZ's Bang! Podcast for example used RNZ VoxPop to take questions and comments about sex.

​Podcast Audience Platform

When Radio New Zealand asked William Ray to make a daily podcast about Covid-19, one of the first questions was how to involve the audience safely with everyone in lockdown. Ray and his team realised quickly that the VoxPop app would be ideal to pull in studio-quality questions from the public which could be played in a daily podcast, with an expert answering them.
RNZ’s executive editor podcasts and series Tim Watkin said the platform allowed listeners to share stories of life under lockdown.
“Short snippets of their highs and lows, encouragement and solidarity. And a few personal dramas.  One man told the story of how his wife gave birth to their child the day after New Zealand went into a full lockdown,” he said. 

​​Simplify Recording Logistics

VoxPop takes the recording studio to your audience. RNZ's Sunday Morning runs a popular segment called “3 minutes max” where members of the community discuss issues important to them.   Logistically it was difficult.  Studio time would have to be booked etc. They now use RNZ VoxPop to gather in this audio in production quality, all organised in one place for them to review.  Nights with Karyn Hay used VoxPop for her Booklovers section where authors would record readings that otherwise studio time would have to be booked for.  Geographic location was no longer a problem, with authors globally contributing.

​Your Own Audience Engagement Tool

The VoxPop Platform includes an iOS and Android application customized to your brand, which the audience downloads and uses to directly interact using their voice.  A mobile friendly Content Management System automatically transcribes Voice-Text, making it easy to review contributions and process them for playing on-air. 

VoxPop operates on any Android or iOS device manufactured after 2015. iOS - Requires iOS 10.2 or later. Compatible with iPhone, iPad and iPod touch. Android – Requires Android 4.3 or later.

Voice is transcribed to text in real time
VoxPop automatically transcribes voice-text, with over 96 percent accuracy to 30 seconds.
Save producer time by reviewing text transcripts rather than having to listen to every recording.

Better quality audio
A high quality audio file is captured using the device microphone. 
It sounds like the audience is in the studio with the presenter.

Build your own community
In the age of the networked public, audiences want to interact with media brands and have their voice heard. 
The VoxPop platform builds a community around your brand which enables a two way conversation.