How it works
Regardless of which model you are using VoxPop works like this:
Contributors and audiences are prompted to answer questions, share experiences or record content in the app or via an API.
They access the questions menu, press record and publish. It’s that easy.
The high quality recording is available instantly in the VoxPop content management system, where producers can read text transcripts and download the audio for use.
VoxPop puts a recording studio in the pocket of your audience
- Build a digital community directly around your brand
- Save producers time and frustration
- Broadcast better on-air product for radio shows and podcasts
Here's some examples of how our customers are using it:
Audience Voice Interaction
WAMU's 1A in Washington D.C. uses 1A VoxPop to engage the voices of its audience. It notes the recordings sound much clearer than a phone call, and sending them takes less time than dialing their number and leaving a voicemail. Producers save time reviewing contributions by scrolling through voice-text transcripts. Here's an example of how it sounds like the audience is in the studio, in an episode on Lyme Disease.
Engaging New Content
In "You hum it, we'll name it", RNZ's Jesse Mulligan and Clarissa Dunn urged listeners to use RNZ VoxPop to hum a classical tune they loved but didn't know the name of, and they would name it for them. Bryan Crump used it to hold a duck calling competition on RNZ nights. Zoe George used it to take questions from kids for actor Jonathan Groff on his role as the voice of Kristoff in Frozen.
Safe Way For Audiences To Engage
VoxPop enables a safe moderated environment for your audience to share their experiences of highly personal or contentious subjects without fear of being trolled. RNZ's Bang! Podcast for example used RNZ VoxPop to take questions and comments about sex.
Podcast Audience Platform
When Radio New Zealand asked William Ray to make a daily podcast about Covid-19, one of the first questions was how to involve the audience safely with everyone in lockdown. Ray and his team realised quickly that the VoxPop app would be ideal to pull in studio-quality questions from the public which could be played in a daily podcast, with an expert answering them.
RNZ’s executive editor podcasts and series Tim Watkin said the platform allowed listeners to share stories of life under lockdown.
“Short snippets of their highs and lows, encouragement and solidarity. And a few personal dramas. One man told the story of how his wife gave birth to their child the day after New Zealand went into a full lockdown,” he said.
Simplify Recording Logistics
VoxPop takes the recording studio to your audience. RNZ's Sunday Morning runs a popular segment called “3 minutes max” where members of the community discuss issues important to them. Logistically it was difficult. Studio time would have to be booked etc. They now use RNZ VoxPop to gather in this audio in production quality, all organised in one place for them to review. Nights with Karyn Hay used VoxPop for her Booklovers section where authors would record readings that otherwise studio time would have to be booked for. Geographic location was no longer a problem, with authors globally contributing.
Your Own Audience Engagement Tool
The VoxPop Platform includes an iOS and Android application customized to your brand, which the audience downloads and uses to directly interact using their voice. A mobile friendly Content Management System automatically transcribes Voice-Text, making it easy to review contributions and process them for playing on-air.
Put the call out on-air for people to "Leave us a VoxPop" and direct the audience to the app store. The question is also pushed to mobile devices via a notification and published in the app.
VoxPop operates on any Android or iOS device manufactured after 2015. iOS - Requires iOS 10.2 or later. Compatible with iPhone, iPad and iPod touch. Android – Requires Android 4.3 or later.